Award-winning Ghanaian afro-gospel singer and songwriter, Joseph Matthew, has railed on the issue of Nigerians being ahead of Ghanaians in the music field.
According to Joseph Matthew, it is not as if Nigerian musicians produce better sounds than Ghanaians do, but they are a bit ahead because they have some serious investors who invest in their artists and that their population is ten times larger than Ghana’s.
“Ghana is like a state in Nigeria.” We have fewer than 40 million people compared to Nigerians, who have slightly more than 300 million.It means we are even doing well when competing with numbers like that. In order to get to the top, we do not need just good content. “Ghanaians are even more talented than the Nigerians,” he told Okyerefour on Hot 93.9FM.
The “Nyame Ye” crooner disclosed that Nigerians always have an upper hand over Ghanaians because of the kind of support the whole populace shows their artistes and also because the way their music promotion methods are structured is above par.
“Ghanaian musicians are always complaining about money, but Nigerians are willing to break the bank just to market their music.””They really support themselves, unlike Ghanaians,” he added.
Joseph Matthew, whose current song “Blessed” is regarded as the best urban gospel song currently, not just in Ghana but in Africa, said making money as an artiste in recent times is strategic, and as such, Ghanaian musicians must be ready to invest heavily in marketing their craft. That, according to the UK-based Ghanaian afro-gospel singer, is the only way they could make returns.
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